Check out this picture from an XBox 360 computer game, Burnout Paradise. Obama is advertising in this game! This is what $600 million says. It enables the campaign to reach out in ways we have never thought possible. Imagine David Cameron turning up on a billboard of a football game! Its not only possible for Obama to do this financially, but also culturally - it is not being scoffed at, it is being accepted as a logical continuation of his appeal to young voters.
2 comments:
That's a Wii bit crazy. I heard someone talking about Ketamine and becoming paranoid after the drug had passed, that everything was still part of the dream. Like 'The Matrix' - that noone really existed outside their dream of consciousness.
This blends the margins, that something so important could become integrated with something so casual - and we'll all soon be 'living' in a hybrid of flesh and binary.
Hey Mark, yes a first of its kind I think - we can imagine entire adverts appearing in games in the future, and complex intermeshings of the highly developed web-based communities and games -
Hillary had an event on Second Life during the primaries - not too sure what it composed of -
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