Check out this picture from an XBox 360 computer game, Burnout Paradise. Obama is advertising in this game! This is what $600 million says. It enables the campaign to reach out in ways we have never thought possible. Imagine David Cameron turning up on a billboard of a football game! Its not only possible for Obama to do this financially, but also culturally - it is not being scoffed at, it is being accepted as a logical continuation of his appeal to young voters.
